![]() Identifies the specific campaign or promotion from which the visitor was referred. Identifies the medium used to refer to the visitor, such as "CPC" for a paid search campaign or "email" for an email marketing campaign. Identifies the source of the traffic, such as the TikTok, Facebook Ads, or the website that referred the visitor. Understanding UTM Codes and Examples for Each Parameter when Building UTM Campaign Parameter UTM builders are easy to use and are available for free on many online marketing platforms. By letting you know which programs are the most successful and which ones require improvement, using this information can help you concentrate your marketing efforts and boost your return on investment. ![]() With a UTM builder, you can add specific information to your links, such as the source, medium, campaign name, and content, and then track the performance of each campaign separately. A UTM builder helps marketers and website owners to create unique URLs that can be tracked to determine the effectiveness of various marketing campaigns. UTM parameters are tags added to the end of URLs to track and analyze website traffic. What is a UTM Builder?Ī UTM builder is a tool used to create UTM (Urchin Tracking Module) parameters for URLs. Luckily, this micro-tool will guide you through selecting the perfect UTM Builder for your specific needs. While there are many UTM creation options out there, it can be tough to know which one is right for you. It can also assist in generating sitelink tags, which can help you to understand user behavior on your website and determine the most effective areas for marketing your products. With the ability to track and analyze different tags and their performance, a UTM Builder can give you valuable insights into how your campaigns are performing. ![]() Have you ever heard of a UTM Builder? It's a handy tool that can eliminate the confusion of creating UTMs for your digital marketing campaigns.
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